DISCIPLINE Your word to yourself is sacred. Follow through on promises—especially the silent ones. Let daily consistency become your superpower, the bridge between ambition and achievement. Inspire others through Navy SEAL-level commitment.
HEALTH Treat your body as the first startup you ever built. Nourish it, train it, rest it. Strength of body feeds strength of mind—vitality enables creation. Look like someone who has his life together.
PRESENCE Be calm, grounded, and unbothered by the noise of life. Think like a stoic: control what you can, accept what you cannot, and meet every moment with composure. But also be magnetic—people should feel energized, not just calm, around you.
CURIOSITY Never let the world stop fascinating you. Seek to understand deeply, not just to know. Ask great questions, learn beyond what’s required, and weaponize knowledge to solve problems others can’t.
CONVICTION Believe with absolute certainty that nothing is impossible. Let no doubt corrode the mind’s steel; if a goal is conceived, it can be achieved through discipline, creativity, and persistence.
EXECUTION Be known for shipping—not merely talking or planning. Prioritize making tangible things that improve lives, shape culture, and outlast you. Your legacy is measured in outcomes, not intentions.
AGENCY Be proactive, not reactive. Don’t wait to be told what to do—see what needs doing and do it. Take ownership. Move fast. Think beyond constraints. Be the person who pushes projects to the next level.
POWER Power is the ability to actualize a worldview. Accumulate the skills, resources, network, and influence to make your vision real at scale. Build leverage. Be someone who can get big things done.
CHARISMA(new principle, elevated from “Humor”) Be exciting to be around. Make people laugh, feel seen, and leave energized. Carry lightness wherever you go, but also command rooms. People should remember you as the main character in their story.
CONTRIBUTION Forge deep, meaningful relationships by being actively useful. Be the person people think of first—the friend who shows up, the teammate who elevates, the son who provides. Make people’s lives measurably better by being in them.
AMBITION Dream expansively, act relentlessly. Set goals that scare you, and then pursue them with irrational confidence. Let ambition be the fire—but wisdom, the compass. Do things the average person isn’t doing.
GRATITUDE Never forget the shoulders you stand on. Honor your parents through care, security, and joy. Let your success become their peace. Make your family name proud.
WHOLENESS Be the main character—but not the only one. Live fully in your own story while leaving space for others’ stories too. Strive not just for greatness, but for being a complete human: kind, wise, healthy, grounded, and joyful.